Should: A Friendly Handwritten Font for Creative Projects
Opening a new brand board always feels like a fresh canvas, and today, I decided to test out Should, a simple and friendly handwritten font. As a seasoned brand designer, I was curious to see how this typeface would perform across various design elements, from logos to packaging mockups.
The Visual Charm of Should
Should is a premium font that brings a warm, personal touch to any design. Its handwritten style is clean and approachable, making it ideal for projects that need a human, relatable feel. The font’s gentle curves and natural flow give it a relaxed, almost whimsical personality, perfect for creating a friendly and inviting brand identity.
Testing Should in Logo Design
I started by testing Should on a logo concept for a local café. The font’s handwritten style immediately added a cozy, neighborhood vibe. It worked well with both serif and sans serif fonts, providing a nice contrast and balance. For the café, I paired Should with a clean sans serif for the tagline, which complemented the main logo beautifully without overpowering it.
Should in Brand Identity and Packaging
Next, I moved on to a packaging mockup for a skincare product line. Should's readability at larger sizes made it an excellent choice for product labels. The font’s friendly and approachable nature helped create a sense of trust and familiarity, which is crucial in the skincare industry. I also used Should for the brand’s social media graphics, where its casual, handwritten style stood out and engaged the audience effectively.
Web Design and Social Media
In web design, Should shone as a headline and accent font. I used it for the homepage hero section of a creative studio’s website, and it added a personal, welcoming touch. For social media, Should’s short phrases and headlines were eye-catching and memorable, making it a great choice for Instagram posts and stories. However, I found that using Should for long body text or small sizes could be challenging, as the handwritten style might affect readability.
Practical Considerations and Font Pairing
When considering Should for your projects, it’s important to test it in different contexts. For instance, while it works well for logos, headlines, and short phrases, it may not be the best choice for long-form content or formal corporate use. For a more versatile design, consider pairing Should with a modern sans serif or a classic serif font. This combination can help maintain a professional and balanced look while still keeping the friendly, personal touch that Should offers.
Before using Should in any commercial project, make sure to check the font licensing. This ensures that you have the right permissions for using the font in client work, brand identity, packaging, templates, merchandise, websites, digital products, or print-on-demand products.
In conclusion, Should is a delightful and versatile handwritten font that can add a unique, personal touch to a wide range of design projects. Whether you’re working on a boutique identity, café visual refresh, or a creative studio’s brand, Should has the potential to become your go-to font for adding that extra bit of charm and friendliness.
